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Topic: Jcpenney

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

Year of the Troll: Brands Learn to Love Messing With Consumers But are they risking trust?

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these…

February 23, 2014, 9:46 PM EST

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame? Social data has JCP trailing only Budweiser among all brands

Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527…

February 3, 2014, 2:34 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

JCPenney Switches Creative Agencies Yet Again Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

October 8, 2013, 2:41 PM EDT

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School Tween in a leather jacket lays down the playground rules

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school.…

August 16, 2013, 2:36 PM EDT

David & Goliath Hires New Planning Head Ex-JCPenney exec fills agency post left by Measer

David & Goliath has hired JCPenney and Wieden + Kennedy alum Seema Miller as its new executive director, head of planning. Miller, who started July 9, reports to founder and CCO…

July 10, 2013, 3:47 PM EDT

JCPenney One of 10 Brands Predicted to Die in Next Year Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

May 24, 2013, 12:04 PM EDT

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