Jcpenney | Adweek Jcpenney | Adweek
Advertisement

Topic: Jcpenney

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

January 29, 2014, 2:39 PM EST

JCPenney Advises Kmart After Boxers Ad: Cover Up Those 'Twigs and Berries' Tweets coupon for pants

Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon…

November 20, 2013, 9:30 PM EST

Unable to Catch a Break, JCPenney Puts Up Billboard Showing Tea Kettle That Looks Like Hitler Just pack it in at this point

Poor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catch a break. This time it put up a seemingly…

May 28, 2013, 1:28 PM EDT

JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a Victory Dance? What a difference two weeks makes

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young &…

May 14, 2013, 10:28 AM EDT

JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us Please like us again, though!

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest…

May 1, 2013, 1:01 PM EDT

Ellen's Elves Ad for JCPenney Gets Added Bonus of a Protest Another small-minded outcry

Ellen DeGeneres lets all sorts of groan-inducing, size-based bon mots innocently fly as she exhorts Santa's elves to make more toys for a seasonal giveaway contest in this JCPenney spot.…

December 7, 2012, 10:57 AM EST

JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad Hey, One Million Moms, you mad bro?

Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of JCPenney after it featured some lesbians in its…

May 31, 2012, 2:23 PM EDT

Group Targets JCPenney Again, This Time Over Lesbians in Catalog One Million Moms is back for more

Memo to One Million Moms: Timing is everything. The conservative group, a unit of the American Family Association, is once again taking aim at JCPenney. Not content with being slapped…

May 4, 2012, 7:59 AM EDT

JCPenney Rolling Out the Red Carpet for Ellen DeGeneres After standing by her, the retailer preps raft of Oscars spots

Say it loud and proud, JCPenney: Change, it is a-comin'! The retailer won a lot of fans lately by sticking up for its new spokeswoman, Ellen DeGeneres, in the face…

February 24, 2012, 1:04 PM EST

Jcpenney Gets All Patriotic With Its New Logo Square design reminds customers to 'frame the things they love'

Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and…

January 27, 2012, 3:03 PM EST

Advertisement