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Topic: J.C. Penney

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

Penney-Saatchi Split Ends Single Lead Agency Model Retailer shifts toward multi-shop approach

JCPenney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The merchant…

December 28, 2011, 10:09 PM EST

JCPenney Brings Holiday Cheer to Budget-Minded Customers Campaign features social, mobile elements

Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer. The ads, which ask customers “Who’s your…

November 9, 2011, 7:03 AM EST