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Topic: Jay-Z

The Simplest Twitter Handles Are Worth Big Bucks Identity theft shows the blackmarket for accounts is lucrative

Yes, Twitter handles are big business with usernames selling for tens of thousands of dollars, and a case this week shows the nefarious lengths extortionists will go to steal the…

January 30, 2014, 1:43 PM EST

Beyonce Drops an Album and 17 Videos With Zero Advance Marketing Pop star releases record at midnight on Friday

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and…

December 13, 2013, 12:24 PM EST

X Factor Judge Demi Lovato Has a Passion for the Paranormal She's also addicted to Twitter

Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season Base Los Angeles What’s the first information you consume in the…

September 13, 2013, 12:15 AM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool 'I'm extremely immature'

CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage…

June 19, 2013, 9:32 AM EDT

How the Perfume Business Lost Its Class Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

March 27, 2013, 10:04 PM EDT

Majesco Skips Traditional Media Mix With NBA Baller Beats Grassroots push doesn’t move the needle on sales

As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms…

December 20, 2012, 2:15 PM EST

Portrait: Translation Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

October 10, 2012, 6:41 AM EDT

New Model Agency: Translation Steve Stoute explains his modern agency and that Jay-Z connection

New Model Agency: Translation

October 8, 2012, 10:34 AM EDT

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