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Topic: Jay-Z

How the Perfume Business Lost Its Class Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

March 27, 2013, 10:04 PM EDT

Majesco Skips Traditional Media Mix With NBA Baller Beats Grassroots push doesn’t move the needle on sales

As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms…

December 20, 2012, 2:15 PM EST

Portrait: Translation Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

October 10, 2012, 6:41 AM EDT

New Model Agency: Translation Steve Stoute explains his modern agency and that Jay-Z connection

October 8, 2012, 10:34 AM EDT

The Long Goodbye? Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…

October 1, 2012, 12:00 AM EDT

Information Diet: Jillian Michaels The 'Biggest Loser' trainer spends time with 'Dexter' and Jay-Z

Specs Age 38 Accomplishments Health and fitness expert on NBC’s The Biggest Loser (season premiere is January 2013) and Losing It With Jillian; author; investor in popchips brand Base Los Angeles What’s the first…

September 21, 2012, 12:07 AM EDT

MTV, Twitter Look for Next Beyonce Baby Bump Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

August 28, 2012, 10:22 AM EDT

Flaming Lips Tries to Top Jay-Z's 8 Shows in 24 Hours Band to challenge rapper's record as promo for MTV's O Music Awards

Flaming Lips frontman Wayne Coyne has been performing with the same group for over 30 years, but he has absolutely no problem innovating. On Wednesday, Coyne announced via Twitter that…

May 23, 2012, 11:40 AM EDT

Fast Chat: Steve Stoute With his new book, 'The Tanning of America,' the ad and music industry veteran explains how hip-hop changed both games

How did hip-hop specifically rewrite the rules as you see them? We’re not talking about a song. We’re talking about a way of life. Videos are like minimovies, how to rap…

September 8, 2011, 6:45 AM EDT

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