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Topic: Jay Leno

Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

Student contest shifts to Detroit in its 30th year

Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today. Leno stars in an ad about the annual…

Antique Cars Can Sell Anything—Even Boring Retirement Funds

How banks use the old classic automobile trick

Investment services have always had a tough time when it comes to marketing. For as much as we all want to amass piles of money, the idea of investing it…

Beverly Hills Hotel Boycott Gathers Steam

Such extreme brand damage will be difficult to repair

The International Women's Media Foundation (IWMF) has joined a growing boycott of the Beverly Hills Hotel, pulling its Courage in Journalism Awards ceremony from the venue. The owner of the iconic…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

David Letterman Announces His Retirement During Late Show Taping

Host will step down when contract expires in late 2015

Wake the kids and phone the neighbors, because David Letterman is hanging it up after his contract expires at the end of next year. The 33-year late night veteran and host…

Piers Morgan Never Really Arrived on CNN and Now He's Leaving

Will Bill Weir replace him 'sometime in March'?

Piers Morgan's 9 p.m. show on CNN is ending, the host told the New York Times' David Carr. Morgan is one of the few remaining high-profile hires from Jonathan Klein's…

Strong Sampling for Jimmy Fallon’s Tonight Show Debut

Post-Olympics opener ties Conan, but trails Jay

While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King…

NBC Snows Over Rivals in First Night of Winter Olympics

20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

It’s Official: Seth Meyers Named Late Night Host

NBC taps SNL head writer to replace Tonight Show-bound Jimmy Fallon

NBC on Sunday locked in the final piece of its late-night schedule, naming Seth Meyers the host of Late Night. The Saturday Night Live head writer and “Weekend Update” mainstay…

Comcast's Brian Roberts Plays Down NBC Woes

Says network will fare better under his management than GE

Only two days into full ownership of NBCUniversal, Comcast NBCU CEO Brian Roberts knows better than to step into the middle of the feud between Jay Leno and the network. "I…

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