Topic: Jay Lauf

Native Ad Economics

How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

Quartz Names New Publisher

Business startup set for Sept. 24 launch

Quartz hasn’t launched yet, but the business startup from Atlantic Media has already changed publishers. The company is expected to announce today that Jay Lauf, vp and publisher of The…

‘The Atlantic’ Gains Revenue Again

Advertising profits up 19 percent

The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains. Its overall advertising revenue is…