Topic: Jay Lauf
Type
Native Ad Economics
How three publishers made custom advertising pay off
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…
Quartz Names New Publisher
Business startup set for Sept. 24 launch
Quartz hasn’t launched yet, but the business startup from Atlantic Media has already changed publishers. The company is expected to announce today that Jay Lauf, vp and publisher of The…
‘The Atlantic’ Gains Revenue Again
Advertising profits up 19 percent
The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains. Its overall advertising revenue is…
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