Topic: Jason Bateman

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

Original Series Help Netflix Turn a Tidy Profit

Proliferation of homegrown content is moving the needle for streaming services

Following its first foray into original programming, Netflix put up first-quarter numbers that exceeded Wall Street’s expectations. Thanks in part to the success of its $100 million David Fincher potboiler,…

Funny Business

A generation of comedians is changing the ad world with humor (and smarts, too)

Wrigley just couldn’t get on board with the necrophilia.  “I wanted to do this sketch where this guy is at the morgue, and he basically bribes the attendant to let him…