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Topic: Japan

Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man'

Don't even try to guess where this plot is going

A man who can't keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.  That is…

Donald Trump Will Probably Love This Insane Ad Where He Rules (and Destroys) the World

Mike Diva's latest Japanese parody

The U.S. presidency is fine and all, but would Donald J. Trump stop there? Surely he would realize there's a whole yuuuge world out there waiting to be dominated. This fake…

Stuffed Animals Get Transplants in Adorable Campaign About Child Organ Donation

Giving toys, and hopefully kids, a second life

Imagine a plush rooster with a frog's foot where its comb should be. Such a creature now exists, thanks to a new campaign in Japan. To raise awareness of a shortage…

5 Things Marketers Can Do to Get in Shape for the Olympics ... in Japan

2020 promises to be an unprecedented arena for brands

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad…

Ad of the Day: TBWA Helps to Train Medical Students … Using Origami, Sushi and Insects

Agency dreams up 'Surgeon Tryouts' in Japan

In Japan, TBWA isn't just making ads. It's coming up with new—and quite peculiar—ways to identify medical students who have the dexterity to make brilliant surgeons. Kurashiki Central Hospital, a large…

Humans Imitate Animal Courtship Dances in This Funny, Oddly Beautiful Ad for Condoms

Sagami Original envisions primal acts of love

Sagami Original Condoms has filmed animal courtship rituals as performed by humans, and the results are both strange and seductive.  Talented dancers, dressed in the colors of the respective animals, do…

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

Mini, John Lewis and ElaN Languages also take top honors

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show,…

These Smart, Sexy Campari Ads Will Teach You How to Drink an Upside-Down Cocktail

Finally, a practical application for our giant block of ice

Bottoms up! Campari turns expectation on its head in "How to Drink a Campari," a sleek and surreal series of videos from Japan. In each short film, a woman must figure out…

This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go

Plus, their favorite activities and advice

Want to travel like the pros do? Here's your chance. Travel professionals—writers, photographers and documentarians who spend an average of 88 days a year traveling—shared insights about what makes them hit…

Ad of the Day: This Remarkable Makeup Ad With High School Girls Has One Hell of a Twist

When deeper truths hide in plain sight

It isn't often that a makeup ad succeeds in being literally transformative and not just superficially so. But that's the reason for the viral success of this Japanese ad for…

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