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Topic: James Harden

How Brands Are Harnessing James Harden's Irresistible Millennial Appeal

Trolli candy taps 'weirdly awesome' NBA star

James Harden is fast becoming the go-to star for millennial-savvy brands. In the run-up to Taco Bell's Super Bowl commercial, the hirsute Houston Rockets guard helped the brand build buzz by appearing in…

Not Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About

Teaser promotes a cryptic pre-ordering site

Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants…

Ad of the Day: James Harden Plays the Internet at HORSE for Foot Locker

Can he match your trick shots?

Remember the old basketball game HORSE? The one where you and a friend take turns trying to make baskets, and whoever doesn't make one gets a letter, and if you…

Foot Locker Stocks Up on Professional Athletes for YouTube Success

James Harden, Charles Barkley score for sports retailer

Foot Locker nabs two clips this week on the Adweek/VidIQ top 10 branded video chart with its "Short Memory" series. Both videos show Houston Rockets star James Harden trying to…

Adweek's Top 5 Commercials of the Week: Nov. 8-15

Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

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