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What Do So Many Celebrities See in Ray-Ban's Wayfarer Sunglasses? From James Dean to James Franco

Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put…

November 17, 2014, 12:02 AM EST

Perspective: I Gotta Wear Shades Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

September 13, 2012, 6:23 AM EDT

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