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Topic: James Bond

The New James Bond Movie Is the First to Purchase a Snapchat Discover Channel

Sony offers behind-the-scenes looks at Spectre

Sony Pictures is taking over Snapchat today to promote the upcoming James Bond: Spectre film. The movie studio is the first paying marketer to nab a channel in the app's Discover section,…

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

With devotees from Steve McQueen to Adam Levine

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps…

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Daniel Craig opens 'The Chase,' but a lady takes the lead

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy…

Oreo Tries Super Bowl Tweet Strategy at the Oscars

Cookie tries to extend its tweet streak

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out…

Perspective: Shaken, Not Stirred

Every normal, red-blooded dude wants to be like James Bond, and smell like him

When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take…

Coke Zero Gives 'Skyfall' Tickets to Only the Most Bond-Like People

Train-station stunt full of obstacles

Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout. Now, the brand is back with a…

Bond Is Great, and So Is Britain, Says Global Tourism Campaign

More 007 'Skyfall' fever

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all…

Top 10 Commercials of the Week: Sept. 14-21

Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

Coke Zero Chases James Bond Tie-In, Humming All the Way

Goofy spot by Publicis Conseil

Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when…

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