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Topic: James Bond

Oreo Tries Super Bowl Tweet Strategy at the Oscars

Cookie tries to extend its tweet streak

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out…

Perspective: Shaken, Not Stirred

Every normal, red-blooded dude wants to be like James Bond, and smell like him

When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take…

Coke Zero Gives 'Skyfall' Tickets to Only the Most Bond-Like People

Train-station stunt full of obstacles

Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout. Now, the brand is back with a…

Bond Is Great, and So Is Britain, Says Global Tourism Campaign

More 007 'Skyfall' fever

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all…

Top 10 Commercials of the Week: Sept. 14-21

Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

Coke Zero Chases James Bond Tie-In, Humming All the Way

Goofy spot by Publicis Conseil

Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when…

London 2012: NBC on Record Ratings Pace

Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

The Stealthy World of Brands

Not unlike other forms of social manipulation, product placement traces back to the golden era of Hollywood. In the late 1930s, the De Beers diamond cartel, desperate to sell diamonds…

October 03 2011

Daniel Craig does a pro-women PSA in drag

Daniel Craig dresses as Danielle Craig in this new PSA for International Women's Day on behalf of WeAreEquals.org. Actually, he's playing James Bond in the clip—with Judi Dench (who plays…

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