Advertisement

Topic: Jaguar

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

Bud Dominating Pre-Super Bowl Engagement

But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

Villains Revel in Their Britishness in Jaguar's Super Bowl Ad

Brand's first game day spot

As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous." The 60-second ad from Spark 44…

10 Super Bowl Ads Bound to Score (or Fumble)

A preview of the good, the bad—and the Ahnold

The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their…

Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad

Spot to star Tom Hiddleston, Mark Strong and Ben Kingsley

Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben Kingsley's…

Jaguar's Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley

Spot will celebrate U.K. villains

Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite…

Web Design Company Will Have Ads During Super Bowl Alongside Global Brands

Squarespace makes a bold move

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad…

Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad

Blog network joins forces with agencies Spark 44, Mindshare on campaign

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through…

Advertisement