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Topic: Jaguar

Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad Spot to star Tom Hiddleston, Mark Strong and Ben Kingsley

Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben Kingsley's…

January 14, 2014, 9:45 AM EST

Jaguar's Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley Spot will celebrate U.K. villains

Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite…

January 12, 2014, 3:16 PM EST

Web Design Company Will Have Ads During Super Bowl Alongside Global Brands Squarespace makes a bold move

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad…

January 10, 2014, 3:21 PM EST

Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad Blog network joins forces with agencies Spark 44, Mindshare on campaign

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through…

January 6, 2014, 10:27 AM EST

Jaguar's New Branded Film Is 13 Minutes Long, but Still Worth the Ride Damian Lewis and company deliver

When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers…

April 25, 2013, 9:42 AM EDT

Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

March 21, 2013, 9:50 AM EDT

Ad of the Day: Jaguar Automaker's upcoming short brand film has it all: gangsters, expensive cars, Damian Lewis and Lana Del Rey

An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn't enough to sell a car these days. What you need, apparently, is a narrative…

March 8, 2013, 11:09 AM EST

Making the Wrong Impression How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…

May 28, 2012, 5:37 AM EDT

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