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Topic: Jaguar

Shazam Will Make Its Smartwatches Debut Later This Year Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

March 3, 2015, 6:27 PM EST

24 Hours in Advertising: Tuesday, Feb. 10, 2015 Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

February 10, 2015, 12:00 AM EST

Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales An obscure British car and the spy who loved it

When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill. The…

December 11, 2014, 3:36 PM EST

Jaguar's Google Glass App Brings Print Ads to Life Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

November 11, 2014, 9:00 AM EST

Red Bull and Jaguar Test New Music-Streaming Ads SoundCloud loads up on new ad products

The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same…

August 21, 2014, 3:47 PM EDT

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices…

May 5, 2014, 9:30 AM EDT

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week 'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

February 11, 2014, 10:03 AM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad Spot to star Tom Hiddleston, Mark Strong and Ben Kingsley

Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben Kingsley's…

January 14, 2014, 9:45 AM EST

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