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Topic: Jaguar Land Rover

How Jaguar Is Rekindling Its Coolness by Embracing Its Sleek British Roots

Adweek’s 2015 Brand Genius winner for automotive

When Kim McCullough was a kid, she'd spend her allowance on Matchbox cars and watch in awe as her father, an advertising executive at the legendary DDB, would drive home…

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

Just don't expect Vladimir Putin to get one

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at…

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

Land Rover's Personalized Ads System Pulls From 700 Videos

Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

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