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Topic: Jack Daniel's

Jack Daniel's Is Hosting a Whiskey Barrel Scavenger Hunt for Its 150th Anniversary

Campaign from Arnold Worldwide

Barrels are a big deal in the whiskey world. The white oak barrels that hold Jack Daniel's whiskey account for 100 percent of its color and 70 to 80 percent…

Jack Daniel's Toasts Frank Sinatra on Instagram, and Hopes You Will Too

Social contest for singer's centennial

Start spreadin' the news. The next round of Jack is on Frank. Jack Daniel's celebrates the 100th birthday of its most famous fan, Frank Sinatra—who passed away 17 years ago, and…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

How Jack Daniel's Searched All Over the Country for the Best Bar Stories

Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors

Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

Biker Bee and Friends Swarm a City in Jack Daniel's Tennessee Honey Ad

In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly…

Seven Brands That Are Winning With Nostalgia

Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

Twitter's New Age Verifier Excites Alcohol Brands

Teams up with Buddy Media to create tool to weed out minors

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been…

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