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How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

June 3, 2014, 1:05 PM EDT

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

February 26, 2014, 10:21 AM EST

Biker Bee and Friends Swarm a City in Jack Daniel's Tennessee Honey Ad In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly…

July 2, 2013, 2:01 PM EDT

Seven Brands That Are Winning With Nostalgia Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

May 5, 2013, 11:07 PM EDT

Twitter's New Age Verifier Excites Alcohol Brands Teams up with Buddy Media to create tool to weed out minors

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been…

July 12, 2012, 4:31 PM EDT

Jack Daniel's Is Back With More Patriotic Posters Another independence project from Arnold

Jack Daniel's loves Independence Day. Last July, the whiskey brand built a campaign around letterpress printing, employing Yee-Haw Industries to create a bunch of patriotic posters and chronicled the process…

July 3, 2012, 2:18 PM EDT

Spirits Are Sky High Around Jack Daniel's Holiday Barrel Tree A gift to Lynchburg, Tenn., from its most famous resident

Nothing says Christmas quite like a 26-foot-tall tree made of whiskey barrels. More than 100 white oak containers were used to create the tree, which is a "present" from Jack…

December 19, 2011, 1:01 PM EST

Hard Liquor Looks Truly Odd Packaged in Milk Cartons

Packaging is one of those things you don't think about a lot—until someone goes and completely mucks with it. Case in point: these jarring mockups for liquor packaged in Tetra…

July 28, 2011, 10:21 AM EDT

Ad of the Day: Jack Daniel's Does a campaign about authenticity have any place on Facebook?

In today's world of virtual friends and music clouds, plenty of brands—particularly rugged American ones—are finding success in pushing back and emphasizing the tangible and the authentic. Often there's a…

July 15, 2011, 12:20 PM EDT