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Topic: Jack Daniel's

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

How Jack Daniel's Searched All Over the Country for the Best Bar Stories

Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors

Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

Biker Bee and Friends Swarm a City in Jack Daniel's Tennessee Honey Ad

In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly…

Seven Brands That Are Winning With Nostalgia

Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

Twitter's New Age Verifier Excites Alcohol Brands

Teams up with Buddy Media to create tool to weed out minors

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been…

Jack Daniel's Is Back With More Patriotic Posters

Another independence project from Arnold

Jack Daniel's loves Independence Day. Last July, the whiskey brand built a campaign around letterpress printing, employing Yee-Haw Industries to create a bunch of patriotic posters and chronicled the process…

Spirits Are Sky High Around Jack Daniel's Holiday Barrel Tree

A gift to Lynchburg, Tenn., from its most famous resident

Nothing says Christmas quite like a 26-foot-tall tree made of whiskey barrels. More than 100 white oak containers were used to create the tree, which is a "present" from Jack…

Hard Liquor Looks Truly Odd Packaged in Milk Cartons

Packaging is one of those things you don't think about a lot—until someone goes and completely mucks with it. Case in point: these jarring mockups for liquor packaged in Tetra…

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