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Topic: Jägermeister

Adweek's Top 5 Commercials of the Week: Feb. 21-28 Boys and girls, kitties and crazies. Vote for your favorite spot

In this week's best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three…

February 28, 2014, 8:06 AM EST

Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug Richer story than you'd expect

When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's…

February 26, 2014, 12:00 PM EST

This Agency Blends Art and Science for Clients Like Jägermeister and New Era Crossmedia also enjoys a good burger every Friday

Who Kamran Asghar, co-founder and president What Creative and media agency that focuses on small and midsize clients Where New York office Creativity and analytics can be like oil and water, but Crossmedia…

December 12, 2013, 5:07 AM EST

Red Bull's College Marketing Whiz Strikes Out on His Own Fights misperception of undergrad audience with a holistic approach

After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…

March 4, 2013, 12:01 AM EST

Hard Liquor Looks Truly Odd Packaged in Milk Cartons

Packaging is one of those things you don't think about a lot—until someone goes and completely mucks with it. Case in point: these jarring mockups for liquor packaged in Tetra…

July 28, 2011, 10:21 AM EDT

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