Topic: iTunes Radio

Romance Flick Wants to Connect Lovers on Spotify in Marketing Campaign

Calling it the 'Tinder of Music'

Harvey Weinstein is turning movie-making into matchmaking with a marketing campaign on Spotify to promote the summer romance flick Begin Again. The Weinstein Co. created a digital hub that connects to…

The Best Brand Extensions of 2013

Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

Apple Is Building an RTB Platform to Sell In-App Ads

iTunes Radio is top priority

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build…

Will iTunes Radio Spark Digital Music Shakeout?

Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…