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Topic: iTunes Radio

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Romance Flick Wants to Connect Lovers on Spotify in Marketing Campaign Calling it the 'Tinder of Music'

Harvey Weinstein is turning movie-making into matchmaking with a marketing campaign on Spotify to promote the summer romance flick Begin Again. The Weinstein Co. created a digital hub that connects to…

June 20, 2014, 12:12 PM EDT

The Best Brand Extensions of 2013 Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

January 14, 2014, 12:51 AM EST

Apple Is Building an RTB Platform to Sell In-App Ads iTunes Radio is top priority

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build…

December 15, 2013, 10:02 PM EST

Will iTunes Radio Spark Digital Music Shakeout? Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…

September 22, 2013, 10:44 PM EDT

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