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Topic: Italy

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets

An effort toward digital reintegration

A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message. Italian fashion line Made in Carcere, founded in…

Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails

But the point is to keep your eyes on the road

Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, where…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

Not just for the exercise

It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an…

Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence

33 million views in 3 days

"What happens when you put a girl in front of a boy and ask him to slap her?" Domestic abuse is a longtime problem in Italy. A 2012 United Nations report…

This Little-Known Robin Williams Ad Will Break Your Heart All Over Again

A fitting reminder of the joy he brought

Earlier this week, we recapped some of the best moments from Robin Williams' contributions to advertising, but a reader pointed out that we omitted one of his last—and most touching—commercials. In…

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Spec project attracts agency's attention

When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last…

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry

Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

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