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Topic: Italy

Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One

30 seconds of holiday cheer, plus a frosty beverage

This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with…

What This Ad Agency Hopes to Learn by Living With an Ordinary Family for a Week

And how you can join them

David Ogilvy once said, "The customer is not a moron. She's your wife."  It's easy to say, but how many agencies live by the notion that consumers are people we know…

Martini Made a 'Smart Cube' That Tells the Bartender When You Need Another Drink

A geekier way to get sloshed

A packed bar is a lot like the prom. You look forward to having this epic night, but most of it is spent waiting in line for one thing or…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets

An effort toward digital reintegration

A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message. Italian fashion line Made in Carcere, founded in…

Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails

But the point is to keep your eyes on the road

Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, where…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

Not just for the exercise

It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an…

Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence

33 million views in 3 days

"What happens when you put a girl in front of a boy and ask him to slap her?" Domestic abuse is a longtime problem in Italy. A 2012 United Nations report…

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