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Topic: Isaiah Mustafa

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

Isaiah Mustafa Not Killing Himself Trying to Branch Out With Ad Roles Character in Israeli beer spot is plenty familiar

Isaiah Mustafa seems perfectly content simply being the Man Your Man Could Smell Like—or drink beer like, or do another manly activity like. And who can blame him? This new…

April 11, 2013, 12:52 PM EDT

Hulu Viewers Can Now Spend 'The Morning After' With Old Spice Guy Isaiah Mustafa Pop culture is smelling better already

Look at your TV. Now look at your browser. Now look at your TV. Now back to your browser. It's the same handsome devil you remember from his towel-only days…

August 28, 2012, 1:56 PM EDT

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

July 28, 2011, 3:51 PM EDT

Isaiah Mustafa Solves NFL Labor Crisis, Accepts Fabio's Challenge to a Duel

As expected, old Old Spice guy Isaiah Mustafa has accepted new Old Spice guy Fabio's challenge to duel on the Internet at noon ET on Tuesday. It's being called "Mano…

July 25, 2011, 5:35 PM EDT

Old Spice Guy, Isaiah Mustafa
Information Diet: Isaiah Mustafa The Old Spice guy reveals his favorite morning reading and why he downloads 'Cosmo'

What’s the first information you consume in the morning? CNN is my home page on my computer, so that’s probably the first thing I take a look at. What do you read…

June 29, 2011, 6:46 AM EDT

Dan Wieden of Wieden + Kennedy
P&G Does Dan Wieden’s Bidding Creative icon insists packaged-goods giant drop rigid conditions, and wins at Cannes

The success of Wieden + Kennedy’s “The man your man could smell like” campaign for Procter & Gamble’s Old Spice is well-documented: explosive brand sales growth and a slew of…

June 27, 2011, 6:22 AM EDT

Isaiah Mustafa Would Make a Great-Smelling Luke Cage

Isaiah Mustafa, aka the Old Spice guy, has made no secret about wanting to play Luke Cage if and when Marvel gets around to making a movie about the superhero.…

May 31, 2011, 9:28 AM EDT

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