Topic: IRS

Tax Fears Remain a Fertile Ground for Marketers

Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

Tax Software Brands Are Battling Hard for Market Share

Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…