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Topic: Iris Worldwide

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist Forget the yacht, just bring your good spirits

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of…

July 9, 2014, 6:01 AM EDT

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

April 23, 2014, 4:09 PM EDT

Johnnie Walker's Stunning Glass Car Reflects Human Fragility in Drunk-Driving PSA Inside Iris' CGI spot

IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and…

January 16, 2014, 8:02 AM EST

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

December 17, 2013, 4:44 PM EST

Mini Cooper’s Brilliant Take on Horse Meat Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after…

September 9, 2013, 10:07 PM EDT

Weather Channel Soaks People at Bus Shelters in Real Dick Move New app, though, keeps you from getting wet

Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers…

February 28, 2013, 10:31 AM EST

Meredith Goes Abroad Martin Reidy Explains Iris Investment

Meredith Corp. has made yet another ad agency investment with a minority stake in Iris Worldwide, but unlike the company's earlier ventures, this one is notable for its international footprint. London-based…

October 21, 2011, 4:47 PM EDT

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