With iPhone 4S Sales Topping 4M Over The Weekend, User Acquisition Costs Temporarily Double
With Apple reporting that it sold just over 4 million new iPhone models during the weekend, user acquisition costs appear to have doubled coming into this week, according to conversations we’ve had with the biggest networks that specialize in paid marketing for iOS apps.
Most of those 4 million new iPhones 4S devices were probably upgrades. The Facebook for iPhone smartphone client — which we sometimes look at as a proxy for growth of the overall iOS platform — added about 1 million new unique monthly active users over the weekend, according to AppData.
While
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