Topic: IPG Mediabrands
Michael Hayes, president of digital communications at Initiative, has left the company. Effective July 1, Hayes joins UberMedia as the company's new chief revenue and marketing officer. Hayes spent the last nine years…
Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating…
Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…
The media barter business is booming: Over the past 19 months, Orion Trading has added more than two dozen U.S. clients to its barter operations. Brian McMahon founded Orion Holdings…
