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Topic: IPG Mediabrands

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

Millennial Media ramps up its viewability standards

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile…

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global…

L'Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.  The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media…

Matt Seiler Steps Down as Head of IPG Mediabrands

Global COO succeeds him as CEO

Interpublic Group has named a new head of its IPG Mediabrands division, which oversees media agencies such as Initiative and UM. Matt Seiler, the CEO since 2011, is stepping down, effective…

Mediabrands' Initiative Unit Is Shuffling Its Top Managers

Change in chief analytics and client roles

Mediabrands' Initiative unit is making top management changes, the first since Jim Elms became global CEO and Peter Mears became North American CEO last February. Bret Leece, chief analytics officer, U.S.,…

BPN Names a U.S. Managing Director

Martha Peterson comes from Maxus

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position. Peterson, with a broad background in digital advertising, was previously senior partner,…

Jacki Kelley Leaves IPG for Bloomberg Media

Becomes COO for media

Jacki Kelley is heading back to the sell side of media. Kelley, the former North American CEO of IPG Mediabrands, a group that includes media buying agencies like UM and Initiative,…

IPG Mediabrands Retools Management Team

North American CEO exits Mediabrands

North American CEO Jacki Kelley has left IPG Mediabrands after just 15 months in the position for a new role at parent company Interpublic Group. Kelley's move swiftly follows Microsoft's decision…

IPG Invests in OOH Tech Firm, ADstruc

Holding company's Rapport has working pact

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of…

IPG Mediabrands Hires BBDO Execs to Run New Content Unit

Further blurring the line between media and creative businesses

IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that…

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