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Topic: IPG Mediabrands

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

With s'mores, beer and data in hand

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But…

Global Marketers Say Their Mandate Is to Simplify, Evolve and 'Cut Through the Bullshit'

Dmexco panelists praise the agitators

When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out…

Initiative Signs Its First Global Chief Creative Officer

Media agency veteran Nick Childs joins IPG shop

Initiative named Nick Childs as its first global chief creative officer this month. Childs joins the media agency, which is part of the IPG Mediabrands group, after spending five years as…

IPG Creates a Bespoke Ad Agency Team to Help Launch LATAM Airlines

The largest airline group in Latin America

Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after…

IPG Mediabrands Ups Jim Hytner to Global COO

Biggest move in first job changes under new CEO Henry Tajer

New IPG Mediabrands CEO Henry Tajer is beginning to make his presence felt. The top exec, who took over from Matt Seiler on May 1, today promoted Jim Hytner to global…

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

Millennial Media ramps up its viewability standards

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile…

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global…

L'Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.  The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media…

Matt Seiler Steps Down as Head of IPG Mediabrands

Global COO succeeds him as CEO

Interpublic Group has named a new head of its IPG Mediabrands division, which oversees media agencies such as Initiative and UM. Matt Seiler, the CEO since 2011, is stepping down, effective…

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