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Topic: IPG Mediabrands

Mindshare Wins Media Agency of Record Duties for Tyson Foods' Marquee Brands

Including Jimmy Dean and Hillshire Farm

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts…

IPG Mediabrands Names a New Global Leader for Reprise, Its Search Agency

Tim Ringel is a digital marketing veteran

The media wing of Interpublic Group announced the appointment of digital veteran Tim Ringel as the global president of Reprise, its search and digital experience agency. Reprise provides search engine marketing,…

Why There's a Major Disconnect Between the Marketing and Tech Worlds

And how to change it

I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I…

Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

IPG Mediabrands is showcasing digital partners at Dmexco

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to…

Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

Twitter's Jack Dorsey among the keynote speakers

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology…

IPG Mediabrands Names Its First Global Innovation Director

Exec promoted to integrate new technologies

The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of evp, global innovation director. Stoller has been with the IPG media network for five…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

With s'mores, beer and data in hand

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But…

Global Marketers Say Their Mandate Is to Simplify, Evolve and 'Cut Through the Bullshit'

Dmexco panelists praise the agitators

When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out…

Initiative Signs Its First Global Chief Creative Officer

Media agency veteran Nick Childs joins IPG shop

Initiative named Nick Childs as its first global chief creative officer this month. Childs joins the media agency, which is part of the IPG Mediabrands group, after spending five years as…

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