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Topic: IPG Mediabrands

BPN Names a U.S. Managing Director Martha Peterson comes from Maxus

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position. Peterson, with a broad background in digital advertising, was previously senior partner,…

September 4, 2014, 2:47 PM EDT

Jacki Kelley Leaves IPG for Bloomberg Media Becomes COO for media

Jacki Kelley is heading back to the sell side of media. Kelley, the former North American CEO of IPG Mediabrands, a group that includes media buying agencies like UM and Initiative,…

June 11, 2014, 10:21 AM EDT

IPG Mediabrands Retools Management Team North American CEO exits Mediabrands

North American CEO Jacki Kelley has left IPG Mediabrands after just 15 months in the position for a new role at parent company Interpublic Group. Kelley's move swiftly follows Microsoft's decision…

May 23, 2014, 12:51 PM EDT

IPG Invests in OOH Tech Firm, ADstruc Holding company's Rapport has working pact

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of…

March 11, 2014, 1:36 PM EDT

IPG Mediabrands Hires BBDO Execs to Run New Content Unit Further blurring the line between media and creative businesses

IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that…

July 31, 2013, 11:01 AM EDT

Michael Hayes Leaving Initiative Media veteran will become UberMedia's chief revenue/marketing officer

Michael Hayes, president of digital communications at Initiative, has left the company. Effective July 1, Hayes joins UberMedia as the company's new chief revenue and marketing officer. Hayes spent the last nine years…

June 5, 2013, 3:39 PM EDT

NSA Media Creates Alliance With Wishabi Integrates print circulars with digital

Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating…

May 24, 2013, 11:18 AM EDT

IPG Reorganizes Trading Desk Operations as Company Tries Automation Change comes as clients across industry start to question model

Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…

April 10, 2013, 11:00 AM EDT

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Fast Chat: Orion Holdings' Chief Brian McMahon On why media barter is going mainstream

The media barter business is booming: Over the past 19 months, Orion Trading has added more than two dozen U.S. clients to its barter operations. Brian McMahon founded Orion Holdings…

October 23, 2012, 1:03 PM EDT