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Topic: IPG Media

UM Reorganizes Its North American Network After Big Wins in the 'Year of the Pitch'

President Kasha Cacy has been promoted to U.S. CEO

IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as…

Branded Content Moves the Needle, Per Forbes

Study finds tactic raises purchase intent, favorability

Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness. With no…

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