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Topic: Ipg

The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning

Omnicom tops the list

Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by…

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

Campbell Ewald Names New CEO and CCO as Agency Rebuilds After Controversy

Jo Shoesmith will lead creative, Kevin Wertz becomes top exec

Campbell Ewald executive creative director Jo Shoesmith will become the agency's chief creative officer following the departure of her predecessor, Mark Simon, who is retiring after 16 years at the…

Q&A: Michael Roth Looks Ahead at 2016's Challenges, Trends and Opportunities for IPG

From digital eclipsing TV to his interest in a Cuba office

In today's fourth-quarter earnings call, IPG CEO Michael Roth offered a cautiously optimistic outlook for 2016 after a 2015 in which the holding company beat its own expectations for organic…

IPG Chief Michael Roth on Firing Campbell Ewald's CEO and Being a Leader in Diversity

After staffer's racist email incident, 'we are moving forward'

When it recently came to light that agency Campbell Ewald had for several months quietly tolerated a racist email sent by a creative director, the response from parent company IPG…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Financial Client USAA Drops Campbell Ewald as Agency Reels From Racist Email Controversy

Account had been with IPG shop since 2008

Insurance and financial service firm USAA has canceled its contract with Campbell Ewald, which had been its agency of record since 2008. "USAA has given Campbell Ewald notice of contract termination,"…

Campbell Ewald's CEO Has Been Fired Amid Fallout Over a Staffer's Racist Email

Jim Palmer out after 'Ghetto Days' note came to light

In a two-sentence news release this morning, Interpublic Group announced it has terminated Campbell Ewald CEO Jim Palmer and handed leadership to agency president Kevin Wertz. While the agency has not…

See How This NYC Agency Remodeled With Teamwork and Flexibility in Mind

Initiative nurtures an open, communal vibe

New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted…

As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?

Same-sex marriage rulings have emboldened brands

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose…

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