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Topic: Ipad

Snapguide Rolls Out iPad App Ahead of Brand Platform How-to service looking to partner with brands, mags

How-to app Snapguide debuted an iPad version today as it inches closer to rolling out opportunities for brands. The strategy of having marketers first use the service as regular users…

December 20, 2012, 3:15 PM EST

Information Diet: Ed Burns Actor/director follows Giants in print, taps iPad for virtually everything else

Specs Age 44 Accomplishments Actor, producer, writer, director; his latest film, The Fitzgerald Family Christmas, opened in theaters Dec. 7 Base New York What’s the first information you consume in the morning? I read the…

December 14, 2012, 5:32 AM EST

iPad Mini Makes Big Impression Millennial Media says ad impressions rose 28% daily in November

Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going…

December 11, 2012, 12:47 PM EST

Information Diet: Fred Armisen Portlandia star is platform agnostic when it comes to his passion for music

Specs Age 45 Accomplishments Co-creator, star of IFC’s Portlandia (the special episode “Winter in Portlandia” airs Dec. 14; Season 3 premieres Jan. 4); Saturday Night Live cast member Base New York What’s the first information…

December 7, 2012, 5:35 AM EST

Data Points: Tablet Advertising As publishers' apps proliferate, the use of bells and whistles declines

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago…

December 5, 2012, 6:18 AM EST

Men Like Mobile Ads More Than Women But favorability stats for both sexes are low, per study

Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to Millward Brown’s 2012 U.S. AdReaction…

November 27, 2012, 3:56 PM EST

IBM: Mobile Sales Jump 63%, Social Commerce Slips Black Friday big for Apple, less so for Facebook and Twitter

With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011. And in…

November 26, 2012, 12:08 PM EST

IMonitor Report Ranks Best Print Apps of 2012 Martha Stewart, Newsweek, Reader's Digest among the top picks

Producing a high-quality print app is tricky. It has to have enough interactivity to hook a reader, but not so much that it overwhelms them. It needs compelling information, attractive…

November 26, 2012, 12:01 AM EST

iPods Like Facebook Mobile Ads Campaign capitalizes on mobile device targeting

While mobile advertisers debate the merits of smartphones versus tablets, the iPod touch might be the mobile device they should be considering—at least if they’re running Facebook campaigns aimed at…

November 21, 2012, 11:36 AM EST

Voice: Living the Dream While waiting on the promise of iTV, one Apple devotee regales in a fantasy of swipe remotes and targeted ads

I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but…

November 12, 2012, 12:01 AM EST

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