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Topic: Ipad

Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit

iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools…

One of the World's Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones

And edited it from the backseat

Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a…

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While

The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

Pandora Says Its Mobile Video Ads Are Heating Up With Brands

Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

Windows Tablet Passes, iPads Fail in Microsoft's Back-to-School Ad

Lenovo Yoga is more flexible

Microsoft's new back-to-school ad for Windows 8 tablets—here, the Lenovo Yoga in particular—is being touted, at least by CNET, as another huge diss against the iPad. It is, of course,…

Conan O'Brien Makes a More Honest iPad Commercial

What we really use those tablets for

Conan O'Brien's fake iPad commercial, meant as a parody of the latest Apple spots, including the one on the Oscars, isn't exactly groundbreaking (porn? on computers? why, I never!). But…

iPad 3 Concept Model Surely Blows the Real iPad 3's Pants Off

Enjoy a little 3-D multiplayer hologram

Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of…

Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids

Brand takes another shot at Apple's iPad

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a…

All You Need Is Love, Says Latest iPad 2 Spot

Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e.,…

Audi iPad Ad Turns 'Slide to Unlock' Into a Long, Curving Racetrack

Another clever rethink of the feature

Last week, we looked at an iPhone ad from Amnesty International that turned the device's "Slide to Unlock" feature into a symbolic act of political protest. Here's another ad that…

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