Topic: iPad advertising
Heavy promo for 'Ray Donovan'
By Emma Bazilian on Jun. 27, 2013 - 12:49 PM EDT
This Sunday, users of The New York Times iPad app will get an extensive introduction to Showtime’s latest TV series, Ray Donovan. The Times is partnering with the cable network…
'Olympus Has Fallen' tests OnSwipe's mobile units
By Christopher Heine on May. 30, 2013 - 9:00 AM EDT
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy…