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Topic: IOT

Why the Most Important Word in 2017 Will Be 'Experience'

Brands need to find the space for differentiation

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is…

L'Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products

Includes data-fueled mobile app

Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the…

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Ad Blocking will cease if respect is established

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer…

Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life

HackerAgency chief explains the calm design revolution

CANNES, France—The internet of things (IoT), as a topic, has had marketers buzzing for a few years now. As it slowly becomes a reality in the lives of average people,…

The Connected Home Is Getting Better, Faster, Cheaper, SapientNitro CTO says

And how iteration at CES will help marketers

brightcove.createExperiences(); At CES 2016, there's been some geeky whining that there isn't enough new tech. But Sheldon Monteiro, CTO at SapientNitro,…

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