Topic: involver

Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

Oracle Buys Responsys for $1.5 Billion

Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

Oracle Buys Social App Platform Involver

Enterprise giant's third social deal in two months

Enterprise software giants are continuing their courtship of social-centric tech companies. Following May’s acquisition of social media management firm Vitrue and last month’s for social intelligence firm Collective Intellect, Oracle has…

Google+ Pages to Test Third-Party Social Media Tools

Buddy Media, HooteSuite, Involver Among Trial Companies

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite,…