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Topic: involver

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Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

February 24, 2014, 4:44 PM EST

Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

Oracle Buys Social App Platform Involver Enterprise giant's third social deal in two months

Enterprise software giants are continuing their courtship of social-centric tech companies. Following May’s acquisition of social media management firm Vitrue and last month’s for social intelligence firm Collective Intellect, Oracle has…

July 10, 2012, 5:03 PM EDT

Google+ Pages to Test Third-Party Social Media Tools Buddy Media, HooteSuite, Involver Among Trial Companies

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite,…

November 16, 2011, 12:58 PM EST

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