Invention | Adweek
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Topic: Invention

Students Design a Better Box, and Millions Watch the Results on YouTube New packaging idea goes viral

Henry Wang and Chris Curro, students at Cooper Union's Albert Nerken School of Engineering, deliver a Boxing Week viral smash in support of their Rapid Packing Container, a cardboard box…

December 27, 2013, 11:27 AM EST

Adweek Project Isaac Launches to Celebrate Invention New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

February 7, 2013, 9:18 AM EST

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