Topic: Invention

Is This the World's First Unstealable Bike?

Yerka Project hopes to make locks obsolete

For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike…

This Hair Clip Can Saw Rope, Tighten Screws and Measure (Tiny) Things

Perfect for any emergency, if you don't lose it first

The MacGyver of hair clips has been created. Not only does it keep your hair from falling in your face during Pilates, but it's also a flat-head screwdriver, ruler, wrench…

Students Design a Better Box, and Millions Watch the Results on YouTube

New packaging idea goes viral

Henry Wang and Chris Curro, students at Cooper Union's Albert Nerken School of Engineering, deliver a Boxing Week viral smash in support of their Rapid Packing Container, a cardboard box…

Adweek Project Isaac Launches to Celebrate Invention

New awards program calls for entries from media, marketing, advertising and tech

As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…