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Topic: Interpublic

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24 Hours in Advertising: Wednesday, March 4, 2015 Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

March 4, 2015, 12:00 AM EST

Elliott Management Strikes a Deal With IPG on Board Nominees Pushing for better margins, succession plans at Interpublic

Interpublic reached an agreement with activist investor Elliott Management: The agency holding company is nominating three new board members and creating a new finance committee to focus on margin expansion. The…

February 5, 2015, 11:46 AM EST

Papa John's Picks a New Agency to Help It Go Global Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

February 4, 2015, 1:44 PM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

Office Depot Selects New Agencies McCann, UM take on creative, media efforts

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by…

September 30, 2014, 10:27 AM EDT

UM's U.S. Strategy Chief Moves to PHD Will Wiseman follows new PHD U.S. head Nathan Brown

Will Wiseman, the head of U.S. strategy at Interpublic's UM, is joining PHD in the new role of president of strategic communications. The hire of Wiseman, who joins PHD on Oct.…

September 25, 2014, 4:47 PM EDT

Ashley Furniture Taps McCann as Creative Lead Compass Point Media will plan media

Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed. The Interpublic Group agency pitched the account with corporate sibling Compass…

June 12, 2014, 1:13 PM EDT

MRM's Mclaren Promoted to CEO Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

April 9, 2014, 2:00 PM EDT

IPG Invests in OOH Tech Firm, ADstruc Holding company's Rapport has working pact

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of…

March 11, 2014, 1:36 PM EDT

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

March 9, 2014, 8:58 PM EDT

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