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Topic: Interpublic Group

Revenue Grows at IPG, but Company Still Records a Loss

Q1 organic growth approaches 6%

Revenue grew overall and organically at Interpublic Group in the first quarter of 2015, but the company still recorded a net loss. The loss totaled $1.8 million, but that's a vast…

L'Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.  The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media…

Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,…

California Healthcare Exchange Dangles Its $50 Million Account

Review is in its early stages

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage. A request for proposals for exchange's advertising account…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

Interpublic's Net Income Rose 84% in 2014

Q4, full year see strong revenue growth

Interpublic Group today reported gains for the fourth quarter and the full year, with profits growing 84 percent in 2014. The holding company ended the year with $7.54 billion in revenue,…

KFC Leaves FCB for Wieden + Kennedy After a Decade

Chicken chain's new CMO has worked with independent shop before

After over a decade with FCB, KFC will shift its creative business to Wieden + Kennedy.  Wieden + Kennedy bested longtime lead agency FCB in a closed pitch. CMO Kevin Hochman,…

Cadillac Leaves Lowe for Publicis

Global account shift came after months of meetings

Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived. Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

Publicis Groupe Blames Weak Q3 on Merger Distractions

Organic growth rose just 1%

Publicis Groupe had another weak earnings period in the third quarter, as chief Maurice Lévy alluded to the company’s failed $35 billion merger with Omnicom and admitted "management was too…

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