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Topic: Internet of things

Whirlpool Hopes to Take a Spin With Virtual Reality Homeowners can find the right appliance before they enter the store

Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major…

January 8, 2015, 6:10 PM EST

CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad LG's Dave Vanderwaal shares his favorite finds and how the show's evolving

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his…

January 8, 2015, 5:41 PM EST

Why Your Car Is Now Closer to Becoming One Big Mobile Device OMD's Mainardo de Nardis also explains why wearables just aren't there yet

Mainardo de Nardis, OMD Worldwide's global CEO, has been to many a CES, and he's seen it morph from a techie and hobbiest showcase to a massive bazaar where anyone…

January 7, 2015, 7:01 AM EST

Why This Agency Chief Is Stoked About the 'Internet of Things' It's all about connection for Omnicom's Daryl Simm

Omnicom Media Group held a party for its clients and bigwigs at Hyde Bellagio to kick off this year's Consumer Electronics Show. Adweek caught up with host Daryl Simm, chairman…

January 6, 2015, 1:02 PM EST

Infographic: Why the 'Internet of Things' Hasn't Really Caught On Yet Brands need to address consumer fears and concerns

With all the hype about the Internet of Things—new connected products intended to bring greater efficiencies and simplicity to life—it may be surprising how few consumers are actually adopting these…

January 4, 2015, 11:22 PM EST

Consumers Now Expect Everything to Work on All Devices Ubiquity is the new data plan

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging…

September 29, 2014, 12:08 AM EDT

Why Would Anyone Need to Update Facebook While Driving? Lawmakers point to Mazda Super Bowl spot as a disturbing trend

A Mazda Super Bowl ad showcasing the connected capabilities of its new cars became the poster child for distracted driving during a day-long summit held by the Senate commerce committee. The…

February 6, 2014, 12:54 PM EST

Google's Purchase of Nest Likely to Raise Privacy Questions in D.C. An advance into the 'Internet of things'

Washington may have been in learning mode when it comes to the so-called Internet of Things and privacy issues. Even at the Consumer Electronics Show last week, most regulators said…

January 14, 2014, 10:32 AM EST

Google Welcomes Nest Home Pays $3.2b for smart thermostat maker

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5…

January 13, 2014, 7:01 PM EST

Will Washington Move to Quickly to Regulate the Internet of Things? At least one regulator, sounds a note of caution

Walk the halls of the International CES and listen to tech titans like Cisco’s John Chambers and it’s easy to believe that the Internet of things is the next big…

January 9, 2014, 7:13 AM EST

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