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Topic: Internet of things

Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life

HackerAgency chief explains the calm design revolution

CANNES, France—The internet of things (IoT), as a topic, has had marketers buzzing for a few years now. As it slowly becomes a reality in the lives of average people,…

Infographic: What Consumers Are Really Looking for in a Wired Home

Who needs a connected toilet?

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in…

Here's What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

The info creates a competitive advantage

After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities. Earlier this week, Gartner revealed the results of an industry survey that found IoT will…

The 10 Most Interesting Stats Revealed at Mobile World Congress 2016

VR, ad blocking and Netflix were hot topics

BARCELONA, Spain—Mobile World Congress wrapped up Thursday with a record 100,000 attendees. From stats on Netflix signups to mind-blowing numbers from companies powering mobile phones, here are the 10 figures…

Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not

Too much data and unclear ROI keeps brands from buying in

BARCELONA, Spain—By 2020, there will be 50 billion Internet of Things (IoT) devices globally, according to Cisco. That's the one big stat that keeps coming up at Mobile World Congress…

Why Dell Is Betting Big on the Internet of Things

And what marketers need to know about the billions of connected devices

While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a…

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

The Connected Home Is Getting Better, Faster, Cheaper, SapientNitro CTO says

And how iteration at CES will help marketers

brightcove.createExperiences(); At CES 2016, there's been some geeky whining that there isn't enough new tech. But Sheldon Monteiro, CTO at SapientNitro,…

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

Could be on the road by 2020

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

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