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Topic: Internet of things

This Week's Must-Haves: MoMA's Retro Lamp Has Serious Design Cred

Plus, a smarter door lock and Rag & Bone's very chic bike

This week, the Adweek staff is highlighting must-have items including a USB wall plate, a stylish bike from Rag & Bone and a retro table lamp. Take a look!

Qualcomm Tries to Humanize Smart Technology With First Branding Campaign

DDB work asks 'Why wait' for the future?

It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is…

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Only 27 percent of execs have bought automated ads

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a…

Will the Internet of Things Come of Age in 5 Years?

SXSW attendees think so, but obstacles remain

Technologists are holding court at South by Southwest this weekend on the so-called Internet of Things, a future reality where data will be gathered and used for everything from cars…

Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us'

Carlos Ghosn sees tech giants as allies

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens…

Whirlpool Hopes to Take a Spin With Virtual Reality

Homeowners can find the right appliance before they enter the store

Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major…

CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad

LG's Dave Vanderwaal shares his favorite finds and how the show's evolving

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his…

Why Your Car Is Now Closer to Becoming One Big Mobile Device

OMD's Mainardo de Nardis also explains why wearables just aren't there yet

Mainardo de Nardis, OMD Worldwide's global CEO, has been to many a CES, and he's seen it morph from a techie and hobbiest showcase to a massive bazaar where anyone…

Why This Agency Chief Is Stoked About the 'Internet of Things'

It's all about connection for Omnicom's Daryl Simm

Omnicom Media Group held a party for its clients and bigwigs at Hyde Bellagio to kick off this year's Consumer Electronics Show. Adweek caught up with host Daryl Simm, chairman…

Infographic: Why the 'Internet of Things' Hasn't Really Caught On Yet

Brands need to address consumer fears and concerns

With all the hype about the Internet of Things—new connected products intended to bring greater efficiencies and simplicity to life—it may be surprising how few consumers are actually adopting these…

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