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Topic: Internet of things

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

The Connected Home Is Getting Better, Faster, Cheaper, SapientNitro CTO says

And how iteration at CES will help marketers

brightcove.createExperiences(); At CES 2016, there's been some geeky whining that there isn't enough new tech. But Sheldon Monteiro, CTO at SapientNitro,…

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

Could be on the road by 2020

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

Anheuser-Busch InBev Introduces Light-Up Bottles for Tequila-Infused Beer

Oculto is its first brand to use smart label technology

If a tequila-flavored beer isn't enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited…

These 2 Companies Plan to Combine the Internet of Things With Music and Sports

WME/IMG and AGT promise to change live events

One of the world's largest entertainment companies is hoping to harness the Internet of Things to better connect performers and brands with fans at concerts, fashion shows and sporting events. On Thursday,…

Bud Light Created a Smart Fridge That Tells You When You're Out of Beer, and We Tested It

Beer giant's entry into the Internet of Things

Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your…

This Week's Must-Haves: MoMA's Retro Lamp Has Serious Design Cred

Plus, a smarter door lock and Rag & Bone's very chic bike

This week, the Adweek staff is highlighting must-have items including a USB wall plate, a stylish bike from Rag & Bone and a retro table lamp. Take a look!

Qualcomm Tries to Humanize Smart Technology With First Branding Campaign

DDB work asks 'Why wait' for the future?

It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is…

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Only 27 percent of execs have bought automated ads

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a…

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