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Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…

May 13, 2013, 1:05 PM EDT

Google Analytics Adds Conversion Funnel Benchmarking Tool Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

April 25, 2013, 11:00 AM EDT

Google's Future Lies in Glass and Fiber, Present Is In Ads Ad revenue up 16 percent in first quarter

The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…

April 18, 2013, 7:07 PM EDT

Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…

April 16, 2013, 8:46 PM EDT

Marin Software CEO Opens Up After His Company's Stock Does Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

March 22, 2013, 3:03 PM EDT

Google Search Exec Questions Facebook Graph Search Also discusses ambitions to recreate Star Trek

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…

March 10, 2013, 2:27 PM EDT

Adobe Borrows From Pinterest in Marketing Cloud Redesign Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…

March 6, 2013, 12:01 AM EST

How Google's Ad Tech Stacks Up DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

February 16, 2013, 4:23 PM EST

Marin Software Positions for First Ad Tech IPO of 2013 Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

February 14, 2013, 9:57 AM EST

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

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