Topic: Internet search
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…
The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…
Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…
Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…
Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…
Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…
AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…
