Topic: Internet Advertising Bureau
So much for the on-the-go consumer disrupting where most marketing occurs. Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the…
Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11).…
Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the…
Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms. In the GOP platform,…
Seeking to protect the lucrative online advertising marketkplace from bad ads, Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau have joined with nonprofit StopBadware to form the Ads Integrity…
Small Web publishers will descend on Washington in the first week of June (June 4-5) to play the economic hero card. They hope to make the case to politicians that…
Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads…
The advertising community has worked hard these past four months to roll out an online privacy self-regulation program. So when Sen. John Kerry, D-Mass., introduced his Commercial Privacy Bill of…
The online advertising market roared back to life in 2010, setting a slew of records including the largest revenue year ever recorded and biggest quarter in the medium’s history, according…
