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Topic: Internet

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Government inaction has caused the industry to lag behind

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman Also likely to be true?…

How the Trans-Pacific Partnership Benefits Digital Advertising

Trade pact under fire from both presidential candidates

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade…

Here's to Getting Past the Internet's Ugly Teen Years

Despite boundless promise, there's a lot of growing up to do

There's a photo of me from my high school prom from 1994. I'm wearing the traditional tux, paired with bug-eyed Bono-style sunglasses, muttonchops and a bushy goatee. And if you…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Infographic: What Consumers Are Really Looking for in a Wired Home

Who needs a connected toilet?

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in…

This Mesmerizing 5-Minute Mashup of '80s Ads Is Like a Time Machine

Capturing the culture and climate of the decade

It's hard to listen to A Flock of Seagulls' "I Ran (So Far Away)" without feeling some hint of superiority. The song is arguably good, a perfect entry in the…

In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and…

The 15 Digital Trends Getting the Most Buzz Online

But will they go mainstream?

It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives. But by looking at those with…

12 Reddit Posts That Ruled the Internet in 2014

The most attention-grabbing memes, videos and photos of the year

Reddit has become the Internet's worst-kept secret, now with 175 million monthly visitors, according to its own stats. Still, it can feel like a hidden corner of the Web, as…

Brands Try to #BreakTheInternet by Jumping on Kim Kardashian's Nude Cover Photo

Nissan, Southwest, IFC got back

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and…

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