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Topic: interest-based ads

Type
Facebook Is Beginning to Look Like a Bona Fide Online Ad Network Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

June 16, 2014, 6:00 AM EDT

Report: Ad Networks Adhering to Strict Privacy Guidelines Consumers must opt-in for collection of sensitive data, like health

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising. The…

March 13, 2014, 1:42 PM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

Users More Likely to Click On Ads With AdChoices Icon DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

November 5, 2013, 10:27 AM EST

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