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Topic: interest-based ads

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

Report: Ad Networks Adhering to Strict Privacy Guidelines

Consumers must opt-in for collection of sensitive data, like health

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising. The…

Advertisers Pay 3 Times More for Cookie-Based Ads

But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

Users More Likely to Click On Ads With AdChoices Icon

DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

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