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Topic: Interbrand

Big Brands Got 105% More Twitter Engagement During Q4

Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

14 Instagram Data Findings That Every Marketer Needs to Know

Here's a tease: @mentions inspire 56% more engagement

Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is. Simply…

Once Again, Apple and Google Take the Top 2 Slots on Interbrand's List of Best Global Brands

Each has a brand value exceeding $100 billion

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands. After ousting Coke from the top spot last year, Apple retained…

Interbrand Names a New CEO for North America

Josh Feldmeth replaces Lee Carpenter

Josh Feldmeth is the new North American CEO of Interbrand, succeeding Lee Carpenter, who is leaving the brand consultancy after 12 years. Feldmeth has served as chief of Interbrand’s New York,…

ING Uses Ads to Get Its New Voya Name Out There

As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

Omnicom Hatches Dedicated Unit for Nissan

Nissan United will be led by TBWA's Jon Castle

Key Omnicom Group client Nissan is getting its own dedicated unit. The new group, Nissan United, will comprise staffers from Omnicom agencies that already work for the automaker, including TBWA (creative),…

Apple Ousts Coca-Cola as Top Brand in Historic Shift

Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

The Brand Union Hires Global Creative Chief

Fred Richards had been at Interbrand

Dyfed “Fred” Richards, the global creative director for Omnicom’s Interbrand, is moving to The Brand Union as worldwide creative director, consumer branding, a new position at the WPP Group company. Richards’…

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