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Topic: Interactive Advertising Bureau

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

Google Sets New Viewability Standard for Web Ads Company won' t charge brands for unseen banners, video

Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web. On Thursday, the company said that it will…

December 12, 2013, 12:52 PM EST

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

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