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Topic: Interactive Advertising Bureau

What the IAB Wants Ad Buyers to Know About Digital Audio

57% of Americans listen to online radio, 21% listen to podcasts

When was the last time you listened to an internet radio station or a podcast? If you said "recently," then chances are you're an 18- to 34-year-old smartphone streamer, at least…

Marketers: Hold Facebook Accountable for Measurement Flubs

And put an end to advertising's double standard

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of…

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

A 19% year-over-year increase

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising…

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

Study shows how they listen and respond to promos

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at…

Facebook's Key to Conquering the World: Beating the Ad Blockers

As marketers, publishers and users get caught in the crossfire

Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for…

IAB Expands Its International Reach With New Dmexco Partnership

Extends previous relationship at Mobile World Congress

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the…

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

Report digs into why people tune out digital promos

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

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