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Topic: Interactive Advertising Bureau

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

April 22, 2014, 11:00 AM EDT

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

April 7, 2014, 12:00 AM EDT

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable 'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

April 2, 2014, 11:57 AM EDT

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere Smartphones key to marketing

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that…

February 28, 2014, 12:17 PM EST

New Report Says How Much Advertising Is Going to Piracy Sites $227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

February 18, 2014, 6:00 AM EST

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

IAB Locks in Traffic Fraud Guidelines Task force pushes best practices for buyers

The Interactive Advertising Bureau has locked in its final guidelines for publishers and advertisers looking to protect themselves against online ad fraud. Last year, in response to a slew of reports…

January 30, 2014, 10:00 AM EST

People Prefer Big, Interruptive Web Ads New research flies in the face of the native trend

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in…

January 24, 2014, 12:00 AM EST

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