Topic: Interactive Advertising Bureau
AOL's sales team is about to get schooled—sort of. The company's entire sales staff will be required to pass the Interactive Advertising Bureau's certification exam, the IAB announced on Thursday, calling…
Websites and mobile apps directed to kids under 13 won't get any extra wiggle room to come into compliance with new digital privacy regulations. The Federal Trade Commission voted unanimously…
The Federal Trade Commission is getting quite an earful over the pending July 1 implementation date for the updates to the children's online privacy laws. On Monday, a request for…
The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating. As chronicled…
Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…
The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last month…
Executive intrigue aside, most of the attention focused on Yahoo of late revolves around its advertising business rather than its content business. The Marissa Mayer regime seems intent on turning…
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…
