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Topic: Intel

Why Agencies and Brands Need to Embrace True Storytelling Branded content is not the same thing

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content…

September 23, 2013, 10:09 PM EDT

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

July 29, 2013, 12:16 PM EDT

Intel and Toshiba Follow Up 'The Beauty Inside' With Alien Zombie Saga 'The Power Inside' Sequel to big award winner

Pereira & O'Dell's social film "The Beauty Inside" for Intel and Toshiba was a major success—an engaging episodic tale with a delightful premise that propelled the small San Francisco agency…

July 25, 2013, 11:29 AM EDT

Intel to Test News360's Native Mobile Ads System Smartphone apps not just for consumer marketers anymore

Even business-to-business brands seem to be getting a grip on the mobile world. Intel this week is launching a month-long campaign on News360, a mobile news aggregation app. The tech…

July 16, 2013, 12:24 PM EDT

Modern Climate Helps Brands Get Mobile Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

June 26, 2013, 9:49 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

Pereira & O'Dell's 'The Beauty Inside' Picks Up 2 More Grand Prix—in Film and Branded Content Three in all

CANNES, France—This Cannes Lions festival has turned into a thing of beauty for Pereira & O'Dell. The San Francisco agency added two more Grand Prix here tonight, in the Film Lions…

June 22, 2013, 3:30 PM EDT

Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category Oreo Daily Twist and The Beauty Inside are honored

CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in…

June 19, 2013, 3:30 PM EDT

A Glimpse Into Bay Area Agency Venables Bell & Partners Its founder’s unlikely success

Specs Who (l. to r.) Lucy Farey-Jones, partner, executive strategy director; Bob Molineaux, founder, president; Paul Venables, founder, executive creative director; Paul Birks-Hay, managing director; Kate Jeffers, head of client services;…

May 29, 2013, 11:38 PM EDT

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