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Topic: Intel

Adweek's Top 5 Commercials of the Week: Feb. 1-7 Mountains to graveyards, vote for your favorite spot

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of…

February 7, 2014, 8:08 AM EST

Ad of the Day: The World's Most Amazing Mountain Climber Stars in Intel's Latest Spot Erik Weihenmayer's story

Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks. There's a…

February 6, 2014, 1:14 PM EST

Check-In CES: Intel's Problem There's more to the equation than content and bandwidth

brightcove.createExperiences();

January 7, 2014, 1:39 PM EST

Intel Cleverly Hides Its Logo Inside the Jerseys of FC Barcelona's Megastars Counting on the occasional cameo

Process this: The "Intel Inside" logo has made its way inside the jerseys of Spanish soccer team FC Barcelona in a reported five-year, $25 million deal. The emblem is visible only…

December 17, 2013, 4:33 PM EST

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

October 3, 2013, 7:33 AM EDT

The Most Uplifting Ad You'll See Today Is About a 15-Year-Old's Incredible Cancer Research Intel tells Jack Andraka's story

Here's one from the warm-and-fuzzies school of advertising. Jack Andraka, barely a teenager, decided to develop an early-detection test for pancreatic cancer after his uncle died from the disease. [UPDATE: AdFreak…

October 1, 2013, 1:59 PM EDT

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

September 30, 2013, 11:17 AM EDT

Why Agencies and Brands Need to Embrace True Storytelling Branded content is not the same thing

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content…

September 23, 2013, 10:09 PM EDT

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

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