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Topic: Intel

Intel Is Reviewing its Creative Agency

Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups

Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

Intel Digs Deep to Source Conflict-Free Minerals for Its Chips

New 'Look Inside' ad follows five-year effort

IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its…

This Physics Professor Just Found Out His Theory Is True

You'll hear evidence for inflation theory 38 seconds in

It’s not often that you get wildly popular videos from the scientific community. But, seeing Stanford University professor Andre Linde find out the most solid evidence for inflation theory—the concept…

Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in War-Torn Sudan

Mick Ebeling rescues Daniel

At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling,…

Adweek's Top 5 Commercials of the Week: Feb. 1-7

Mountains to graveyards, vote for your favorite spot

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of…

Ad of the Day: The World's Most Amazing Mountain Climber Stars in Intel's Latest Spot

Erik Weihenmayer's story

Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks. There's a…

Check-In CES: Intel's Problem

There's more to the equation than content and bandwidth

brightcove.createExperiences();

Intel Cleverly Hides Its Logo Inside the Jerseys of FC Barcelona's Megastars

Counting on the occasional cameo

Process this: The "Intel Inside" logo has made its way inside the jerseys of Spanish soccer team FC Barcelona in a reported five-year, $25 million deal. The emblem is visible only…

Adweek's Top 10 Commercials of the Week

Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

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