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Topic: Intel

Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology

Spot makes the QB look heroic doing everyday activities

Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling…

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

This New York Shop Takes a Jazz-like Approach to Marketing and Events

Giant Step blends notes of music, food and virtual reality

Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles Every band, and every brand, has a backstory of when and how they got…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

Intel's CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

Adweek's 2016 Brand Genius winner for technology

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities. Parsons, the star of The Big Bang Theory, noticed the driver stealing…

Intel Brings Back #PhelpsFace in New Spots Starring Jim Parsons and Michael Phelps

Meme-worthy ads from mcgarrybowen

For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage. The meme…

This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts

Partners in Crime builds on the death of the AOR

Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models. In…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

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