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Topic: Intel

Intel Is Reviewing its Creative Agency Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

August 28, 2014, 1:22 PM EDT

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

July 14, 2014, 6:23 AM EDT

Intel Digs Deep to Source Conflict-Free Minerals for Its Chips New 'Look Inside' ad follows five-year effort

IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its…

May 21, 2014, 7:12 AM EDT

Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in War-Torn Sudan Mick Ebeling rescues Daniel

At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling,…

March 11, 2014, 11:43 AM EDT

Adweek's Top 5 Commercials of the Week: Feb. 1-7 Mountains to graveyards, vote for your favorite spot

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of…

February 7, 2014, 8:08 AM EST

Ad of the Day: The World's Most Amazing Mountain Climber Stars in Intel's Latest Spot Erik Weihenmayer's story

Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks. There's a…

February 6, 2014, 1:14 PM EST

Check-In CES: Intel's Problem There's more to the equation than content and bandwidth

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January 7, 2014, 1:39 PM EST

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

October 3, 2013, 7:33 AM EDT

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

September 30, 2013, 11:17 AM EDT

Why Agencies and Brands Need to Embrace True Storytelling Branded content is not the same thing

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content…

September 23, 2013, 10:09 PM EDT

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