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Topic: Intel

Our First Arc Awards Winners Represent the Best in Branded Storytelling

The honors cut across fiction and nonfiction, as well as digital, TV and film categories

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons…

Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology

Spot makes the QB look heroic doing everyday activities

Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling…

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

This New York Shop Takes a Jazz-like Approach to Marketing and Events

Giant Step blends notes of music, food and virtual reality

Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles Every band, and every brand, has a backstory of when and how they got…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

Intel's CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

Adweek's 2016 Brand Genius winner for technology

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities. Parsons, the star of The Big Bang Theory, noticed the driver stealing…

Intel Brings Back #PhelpsFace in New Spots Starring Jim Parsons and Michael Phelps

Meme-worthy ads from mcgarrybowen

For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage. The meme…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

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