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Topic: Intel

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

November 21, 2014, 6:00 AM EST

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet Don't call it a smartwatch

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication…

November 19, 2014, 12:37 PM EST

Mcgarrybowen New York Takes the Lead on Intel Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

October 16, 2014, 11:37 AM EDT

Intel Is Reviewing its Creative Agency Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

August 28, 2014, 1:22 PM EDT

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

July 14, 2014, 6:23 AM EDT

Intel Digs Deep to Source Conflict-Free Minerals for Its Chips New 'Look Inside' ad follows five-year effort

IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its…

May 21, 2014, 7:12 AM EDT

This Physics Professor Just Found Out His Theory Is True You'll hear evidence for inflation theory 38 seconds in

It’s not often that you get wildly popular videos from the scientific community. But, seeing Stanford University professor Andre Linde find out the most solid evidence for inflation theory—the concept…

March 28, 2014, 3:10 PM EDT

Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in War-Torn Sudan Mick Ebeling rescues Daniel

At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling,…

March 11, 2014, 11:43 AM EDT

Adweek's Top 5 Commercials of the Week: Feb. 1-7 Mountains to graveyards, vote for your favorite spot

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of…

February 7, 2014, 8:08 AM EST

Ad of the Day: The World's Most Amazing Mountain Climber Stars in Intel's Latest Spot Erik Weihenmayer's story

Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks. There's a…

February 6, 2014, 1:14 PM EST

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