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Topic: integration

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

Starcom President Explains Her Holistic Approach to Data

Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

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