Topic: integrated marketing

Periscope Would Like You to Reenact the Best Picture Nominees. But Please, No Bears

Plus, Twitter releases custom emojis and green room access

If Twitter doesn't create a custom emoji for a major event, did the event really happen? Sunday's Oscars will likely garner the largest TV audience for an entertainment program this year, and…

In the Wake of a Reorg, NBCU Lays Off Ad Sales Staff

Conglomerate will cut staff by 3.5 percent

Just three weeks after reorganizing its ad sales staff under five direct reports to Linda Yaccarino, NBCUniversal has begun laying off staffers. At the time of the original announcement, NBCU…