Topic: Integer Group

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

Adweek's Top 10 Commercials of the Week: Aug. 2-9

Kiefer Sutherland's new tattoo, Penélope Cruz's directorial debut and the Manning brothers' bad rap

R. Lee Ermey Rides for Victory Motorcycles

Campaign includes long-form content

R. Lee Ermey, last seen in Geico's "Sarge" spot, which asked if former drill sergeants make terrible therapists, is back in another commercial venture—this time for Victory Motorcycles. Ermey is…