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Topic: Insurance

Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers

Hey, you never know

Lots of insurance policies promise protection from unexpected mayhem. Only DBS in Singapore claims to cover cars sliced in half by lightsabers. And to advertise that promise, Tribal DDB put…

Flo Survives Progressive Scandal, Fronts New Charity Initiative

Character's red-carpet dress auctioned on eBay

Remember six weeks ago, when people were calling for Flo's pale, peppy head on a platter after Progressive supposedly defended a customer's killer in court? Well, we knew Flo was…

Giant Idiot on Speedboat Needs Good Insurance, Better Swimsuit

Centraal Beheer's latest comical spot

Dutch insurance company Centraal Beheer is known for its amusing TV ads, and its latest, from DDB Amsterdam, more than measures up. It features a doofus in a red Speedo—containing…

Ad of the Day: Geico

Eddie Money falls short of paradise, but The Martin Agency's 'Happier Than' spots generally do the trick

The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up…

Ad of the Day: Allianz

Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

Flo Suddenly a Problem for Progressive in Its Social-Media Crisis

Charming ad character now insipid

Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not.      Matt Fisher's devastating Tumblr post…

Nationwide Tags New Ad With Danica Patrick's Cellphone Number

Clever viewer voicemails might get a call back

Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up…

Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign

Hill Holliday celebrates humanity as 'imperfect creatures'

Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the…

Storms Can’t Put a Damper on Travelers’ PGA Sponsorship

'Umbrella' coverage for insurance giant’s golf tourney

While play at the 2012 Travelers Championship was suspended this afternoon—a belt of torrential rain and thunderstorms lashed the northeast throughout the day, making golf untenable—the tournament’s title sponsor sees…

Geico Beats Rival Insurance Companies in a Taste Test

Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

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