Insurance | Adweek Insurance | Adweek
Advertisement

Topic: Insurance

Allstate Features Home Ravaged by Hurricane Sandy in Ad, but Fights Owners on Claim Staten Island couple cry foul

Allstate finds itself weathering a storm of bad publicity owing to a recent commercial that showed its "agents of good" rushing in to provide assistance in the wake of the…

January 4, 2013, 9:36 AM EST

When Pigs Fly: Geico Brings Back Maxwell for Airplane Ad New spot pushes insurance app

Maxwell the talking pig returns in an amusingly twisted tale (tail?) from The Martin Agency and Geico. The oinker uses the company's smartphone app to pay his insurance bill while…

December 31, 2012, 9:38 AM EST

Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers Hey, you never know

Lots of insurance policies promise protection from unexpected mayhem. Only DBS in Singapore claims to cover cars sliced in half by lightsabers. And to advertise that promise, Tribal DDB put…

October 29, 2012, 10:27 AM EDT

Flo Survives Progressive Scandal, Fronts New Charity Initiative Character's red-carpet dress auctioned on eBay

Remember six weeks ago, when people were calling for Flo's pale, peppy head on a platter after Progressive supposedly defended a customer's killer in court? Well, we knew Flo was…

September 25, 2012, 2:32 PM EDT

Giant Idiot on Speedboat Needs Good Insurance, Better Swimsuit Centraal Beheer's latest comical spot

Dutch insurance company Centraal Beheer is known for its amusing TV ads, and its latest, from DDB Amsterdam, more than measures up. It features a doofus in a red Speedo—containing…

September 5, 2012, 10:19 AM EDT

Flo Suddenly a Problem for Progressive in Its Social-Media Crisis Charming ad character now insipid

Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not.      Matt Fisher's devastating Tumblr post…

August 14, 2012, 3:01 PM EDT

Nationwide Tags New Ad With Danica Patrick's Cellphone Number Clever viewer voicemails might get a call back

Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up…

July 30, 2012, 8:22 AM EDT

Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign Hill Holliday celebrates humanity as 'imperfect creatures'

Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the…

July 30, 2012, 8:18 AM EDT

Geico Beats Rival Insurance Companies in a Taste Test Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

March 26, 2012, 8:36 AM EDT

Bus-Shelter Ad Lets You Pick and Play Songs Insurance company builds special app and QR codes

Australia's NRMA Insurance has outfitted a Sydney bus shelter with a custom sound system that lets you choose the songs with QR codes, just to remind people that its coverage…

March 13, 2012, 9:44 AM EDT

Advertisement